How do you make executives read a 50-page research report?

In 2014, Tieto commissioned a large-scale study exploring how emerging technologies would reshape industries, leadership and business models.

I developed the visual concept and publication design for the report, building the narrative around themes of movement, altitude and transformation. The imagery of paragliders, balloons and open skies became a metaphor for organizations navigating technological change.

The final publication combined long-form editorial content, data visualisation and thought leadership into a cohesive reading experience aimed at Nordic business leaders.